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Don't walk across the finish line .... your Clients and your TEAM deserve a strong finish that is indicative of your Leadership and Effort for the whole year!!

This time of year your kids are back in school, you still have hot weather, the holidays are ahead, several family holidays to celebrate. All these interruptions seem to break the concentration of your Team and seem to break their rhythm for the fourth quarter. Don’t fall into that fourth quarter trap of coasting to the finish line. Step up, review your business, get your team together and get them all energized and motivated to finish the year strong.

Five Ways to Drive Your Business to the Finish Line!!

  1. Stay the Course. Stay focused on the fourth quarter; don’t let your Team slide to the end of the year.

    If you have the year “in the bag”, set “stretch” goals and find a tasty reward for exceeding the full year. Something around the holidays. A bonus or extra time off for everyone. Maybe a Super Holiday Celebration.

    If you appear to be coming up short, refocus your team, adjust the targets a bit, make it tough but achievable and make it something they can achieve and feel great about. Celebrate, just not as big. No one likes to end the year with a “glad that year is behind us” feeling.

  2. Put a Bow On It!! The fourth Quarter that is.

    Look for all your projects and make sure you drive them home and don’t let them

    “rollover” to next year. Whether these are capital projects, database cleanups, accounts receivable assign accountability for a year end push and meet regularly to review progress. Celebrate the successes with your Team. Don’t forget the human resource files, performance reviews, employee annual trainings and succession planning. Get all your lose ends taken care of and come time for the holidays the only thing you will be putting a bow on will be presents under the tree.

  3. Let the Big Dog Eat! Is your sales team driving your bus, or just along for the ride?

    What are your KPI’s (Key Productivity Indicators) for your sales year-to-date. Are you tracking and holding your sales function accountable for Sale, Margin, New Business? Do they know where they stand on a weekly, monthly, quarterly and YTD basis?

    Where do you stand on any proposals that are out and yet to confirm the awarding of the business? Is someone following up? Are your Marketing efforts tied to your sales Team? Are all leads fed directly to sales and verified that they are followed up on? Leads are expensive and in the small business world, 73% of all leads are never followed up on. Where do you fall? Do you know for sure, or just believe your answer?

  4. Where do you stand with Marketing?

    List all the ways you are spending your valuable marketing dollars. Business cards, newsletters, flyers, yellow pages, website, social media, networking, conferences, trash and trinkets, etc. Then determine the number of leads, appointments and Clients each of your strategies garnered over the year. What is the cost per lead, cost per appointment and cost per Client for each marketing strategy? Not sure how to do this ... drop me a note and I will send you my Marketing ROI spreadsheet!!

  5. Finish Strong and Run Through the Finish.

    There are 12 months and 52 weeks in the year … don’t let your Team, or you as their Leader, languish over the finish. Finishing strong is a trait every organization should strive for. It puts the stamp of a strong work ethic and that every employee needs to “earn their keep” every week. No free lunch.

    Let your competition be the ones that work half days and call casual days as the year “winds down”. A lackadaisical attitude with your expectations will result in a “soft” fourth quarter. A slow finish is invariably followed by an equally slow start to the New Year. Drive to the finish and break the tape on 2015 with a burst of energy and a lean to the line!

    Are you "driving" to the finish or just coasting?

Jump-start your business for 2016 by coming to our next
Lunch & Learn seminar on Friday, November 6th from 11:30-1:30 – “21-Ways to Build a Referral Based Business for 2016”.   $20 … with all Revenue going to Orange County Charity for Underprivileged Children.  Help local kids have a better Holiday this year!!

Now it's up to you to … Take Action!! 

To learn more about how Coach Jay can assist you in building a high performance Strategic Alliance networking group, contact Coach Jay for a Complimentary Coaching Session today.   A 60-minute session with Coach Jay to begin the process of moving your Dreams to the Results you deserve.   Don’t delay!! 

Remember, my goal is to help you THRIVE not merely SURVIVE!
We “Guarantee” our results!!  Contact Jay for a Complimentary Coaching Session (CCS) to show how Coaching is “self-funding” through bottom-line impact in 17-weeks or less.  Guaranteed!! , or call my cell at (949) 422-1167.  Don’t WASTE any more of your most precious resource, Your Time!!


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